Trade Marks, Designs
Your brand is often your most valuable asset, and trade marks protect your brand.
Most people assume that registering a company name, business name or domain name gives protection against competitors who might start trading with a similar name. This is not the case. The only robust way to protect yourself against this is with a registered trade mark.
If your product has a distinctive design, you may also be able to protect it against copying with a registered design.
Like trade marks, registered designs provide you with a monopoly on copying, which appears on the public register. However, obtaining one needs special expertise.
Copyright is a different sort of intellectual property. It protects your work from being copied without your permission.
Copyright does not need to be registered, but a copyright specialist can help you with strategies to make the most of your rights, from works of art to technical manuals.